Social Media Seduction
April 7th, 2011 // 5:56 pm @ Nick
“If we can just get them to visit our website and see what we’re all about, we can almost always get them to donate to our cause!” To an outside observer (i.e. someone that has never tried to solicit donations over the internet), this proposition sounds simple enough. Experienced nonprofiteers, on the other hand, typically [...]
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Qualifying “Probable Purchasers”
April 1st, 2011 // 6:09 pm @ Nick
One of the most important aspects of nonprofit management is fundraising. It is also one of the most reviled. For the most part, nonprofit managers feel that their talents are best utilized when they concentrate on carrying out activities that directly contribute to the advancement of their nonprofit’s mission. Amassing charitable contributions generally does not [...]
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Best-Practices for Non-Profits
March 26th, 2011 // 5:24 pm @ Nick
Many recent studies (see: 2009 and 2011) have shown that effective Social Media strategies can dramatically improve the way Non-Profit Organizations conduct business. Web 2.0 technologies help NPOs reach a global network of donors, activists and volunteers, enabling them to expand their businesses in ways that were previously inconceivable. Because most online services are free, the [...]
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